In today’s fast-paced retail world, launching a new store isn’t just about unlocking the doors—it’s about creating buzz, engagement, and unforgettable experiences. At Shine Ad Agency, we recently took on an exciting challenge: a comprehensive promotional campaign for Smart Bazaar, Challapalli. Here’s a quick look at how we turned this store opening into a town-wide spectacle!
Promotion Activities Breakdown
To ensure maximum visibility and engagement, we executed a multi-layered campaign from May 27 to June 12, 2024, targeting both offline and hyper-local media channels. Here’s how it unfolded:
1. Auto Booming with Voice Flex
From May 27–31, the streets of Challapalli echoed with Smart Bazaar’s brand message, broadcast through specially designed auto-rickshaws. We combined voice announcements with custom-printed flex boards, ensuring eyes and ears tuned into the buzz.
2. Paper and Catalog Insertion
We maximized reach through paper insertions (May 27–30) and a catalog drop (June 1). These inserts gave locals a tangible, take-home connection to the store.
3. Cable Scrolling Advertisements
A continuous stream of cable TV ads aired between May 29 and June 12, placing Smart Bazaar directly in front of home viewers across Challapalli, enhancing brand recall.
4. On-Ground Promotion with Trained Promoters
Our team of branded promoters (May 27–31), dressed in customized t-shirts, spread awareness through direct interactions with shoppers and passersby.
Decor and Inauguration Activities
No grand opening is complete without a festive touch in Reliance Smart Bazaar. Here’s how we transformed the ambiance:
- Balloon Decoration & Flower Arch Setup
- Rangoli with Diya Arrangement
- Scissors, Red Carpet, and Inaugural Lamp Setup
- DJ and Lighting to Lift the Mood
These aesthetic elements not only drew attention but created an inviting, celebratory vibe for attendees.
Conclusion: Making Moments Memorable
At Shine Ad Agency, our goal isn’t just visibility—it’s memorability. Through this all-round promotional campaign at Smart Bazaar, Challapalli, we generated high footfall, deep community engagement, and a standout launch that set the store on the right path.
📢 Ready to Launch Big?
Whether it’s a store, service, or special event—Shine Ad Agency crafts campaigns that shine. Let’s make your brand the next big thing in town!
👉 Contact Us Today for Tailored Advertising Solutions.