When a store as vibrant as Reliance Smart Bazaar in Vizag Pendurthiarrives in a bustling locality, the launch deserves nothing less than a city-wide celebration. Shine Ad Agency proudly designed and executed a 360-degree promotional campaign, blending street-level buzz, digital reach, on-ground interaction, and visual spectacle. Here’s how we made Smart Bazaar the talk of the town!
Campaign Activities Breakdown: Reliance Smart Bazaar in Vizag
Our multi-format, multi-location campaign spanned March to July 2024, creating waves of engagement both on streets and on screens. Let’s walk you through it:
1. Auto Booming & Auto Stickers
From June 23–29, branded auto booming vehicles with voiceovers and flex banners crisscrossed busy lanes. Simultaneously, from June 26–27, we branded dozens of autos with Smart Bazaar stickers, turning local traffic into mobile billboards.
The combined audio-visual campaign ensured constant public recall throughout Pendurthi’s streets.
2. Tricycle Promotions & Promoters
Tricycles (June 22–28) equipped with banners and enthusiastic promoters (June 23–28), dressed in branded T-shirts, covered local neighborhoods and markets, engaging directly with residents and distributing catalogs and flyers.
Their friendly outreach encouraged curiosity and immediate store visits.
3. Paper & Catalog Insertions
On June 23, we executed a paper insertion, distributing flyers in local newspapers. A follow-up catalog insertion on June 29 delivered Smart Bazaar’s offers right into customers’ homes.
This direct-to-home strategy ensured high personal reach.
4. LED Van & Cable Scrolling Ads
From June 25–29, an eye-catching LED van roamed busy roads, playing vibrant video ads. Earlier, cable scrolling ads (March 30–April 13) aired Smart Bazaar offers on popular TV channels across Vizag.
These mediums captured both outdoor commuters and indoor audiences.
5. Theater Ads & Video Content
Between June 21–July 4, theater-goers were treated to on-screen advertisements at local cinemas, ensuring Smart Bazaar’s presence even in entertainment spaces. We also produced video marketing content to boost online and offline engagement.
This extended Smart Bazaar’s message across entertainment platforms.
6. No Parking Boards & Mini Hoardings
From June 27–28, we installed over 30 branded No Parking boards across key lanes—a smart way to ensure constant visual exposure at eye level. Earlier in April, mini hoardings, frame boards, and barricades dominated main roads and marketplaces.
These static formats provided long-term visibility in high-traffic areas.
7. Festive Decor & On-Ground Vibe Creation
The store’s ambiance was enhanced with:
- Balloon decoration & flower arches
- Diya rangoli & red carpet setup
- Bouquets, scissors & inauguration materials
- DJ (April 6–7), lighting on poles & trees
- Gas balloon release (April 25)
- Dholwala performance (June 29–30)
- Pluck cards & sharpies for visual flair
This vibrant, celebratory touch created Instagram-worthy moments for visitors.
Conclusion: An Unforgettable Launch for Reliance Smart Bazaar in Vizag Pendurthi
At Shine Ad Agency, we don’t just advertise—we engineer experiences. For Reliance Smart Bazaar in Vizag Pendurthi, our diverse campaign—from tricycles and theater ads to no parking boards and dhol beats—ensured maximum engagement and footfall. We touched every medium and every street, creating a launch that locals will remember for years.
Smart Bazaar piduguralla Store Launch
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